Released on = May 7, 2007, 2:42 pm

Press Release Author = Paul Davis / Community Strategies

Industry = Advertising

Press Release Summary = Community Strategies, Inc., provider of full-service
strategic consultation, implementation services, and technology products for
stakeholder identification and mobilization, responded to the rising demand for
campaign-style grassroots operations by reorganizing its corporate structure to
accommodate the needs of organizations nationwide. The three year old public affairs
consulting firm who has specialized in serving Fortune 500 companies, leading trade
associations and local community groups to leverage their advocacy efforts, made the
announcement today.


Press Release Body = Michael C. Gibson, President of Community Strategies said, \"To
keep up with the evolving political climate, we plan to be more proactive and
forward-thinking by applying age-old campaign style tactics with online business
marketing techniques. This will allow us to provide our clients with the most
innovative and integrative strategies.\"

Community Strategies built its reputation on providing traditional grassroots
lobbying and advocacy. As technology and communications have become more
sophisticated, the company re-evaluated its core strategies. This resulted in a
marriage of traditional grassroots lobbying and innovative online marketing
techniques.

\"Our company offers the most powerful online recruitment, mobilization, and advocate
outreach in the industry. We apply E-commerce-style advertising techniques to
recruitment and awareness campaigns to advocate retention and development,\" said Mr.
Gibson.

With political strategies changing now more than ever it is important to offer a
unique combination of highly targeted online marketing, flexibility and
cost-effectiveness. Currently, online advertising spending in this year\'s midterm
elections was $1.7 million through July, according to TNS Media Intelligence,
compared with the roughly $900 million spent on TV advertising in the same period.
That number is expected to continue to grow as voters consume more and more news
online.

\"This is yet another exciting platform in which American business can leverage its
legislative targets to a whole new audience,\" said
Gibson. \"As political strategies take on new realms, it\'s only natural that
Community Strategies would offer these forward-looking services, which are destined
to become our nation\'s most valuable legislative strategies.\"

About Community Strategies Founded in 2004, Community Strategies is an independently
owned grassroots consultancy with offices in the Washington Metropolitan area.
Clients include corporations, governments, industry associations and nonprofit
organizations. Community Strategies provides strategic counsel and implementation
support for a variety of businesses by helping them optimize their high-impact,
advocacy campaigns. Community Strategies is a recognized leader in grassroots
advocacy leveraging a network of local political operatives, high-touch phone
communications and online techniques to influence issue environments at the federal,
state and local levels.

Contact:
Christina Kendall Gibson
202.276.2235
cgibson@csgrassroots.com

Web Site = http://csgrassroots.com/

Contact Details = Contact:
Christina Kendall Gibson
202.276.2235
cgibson@csgrassroots.com